Key KPIs to consider:

  • Website traffic 
  • Success of marketing initiatives (cost per lead)
  • New patient inquiries
  • New patients booked
  • Patient retention rate- how many visits do they stay for?
  • How many new and follow up patients per week?
  • Patient experience rating – if applicable
  • Revenue
  • Profit 
  • % cost of goods sold (see Budgeting section)